When Bratz launched with a racially inclusive quartet of dolls, this revolutionised the fashion doll market, with each doll featuring different skin tones, hair colours and facial features. It was also important to note that no character was the leader, unlike Barbie and her friends, each doll was equal.

Wanting to rebel against ‘common’ ways of thought, the poor British youth were completely helpless in their fight to change reality. Therefore, the only way to initiate change in society was to “transform themselves into directly offensive and threatening beings.” But what was punk all about and how did it reach the runway?

They protested against mainstream gender norms and feminine expectations in a male-dominated society. The idea of a woman 'behaving badly' went against the gender norms of how a woman is supposed to act, and provided a thrilling way to challenge society. In addition, the expectations of how a woman dressed were restricting and sexist, and the sukeban weren't going to accept this anymore.